The Ultimate Marketing Checklist | Notion

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1. Strategy

[ ] Is it clear what problem you solve?
[ ] Is it clear who you solve this problem for (your avatar)?
[ ] Is it clear how you solve that problem (your services)?
[ ] Does your website have clear calls to action in every section?
[ ] Have you defined success for the user if they take action?
[ ] Have you defined failure for the user if they don’t take action?
[ ] Have you clearly positioned yourself as the guide?
[ ] Do you have a 3-step plan for the user to take action?
[ ] Is there a lead magnet on the homepage?
[ ] Do you have a clear one-liner?

2. Offers

[ ] Do you have an offer strategy?
[ ] Is it clear what your offers are?
[ ] Have you defined your value ladder?
[ ] Do you have a guarantee?
[ ] Does your offer focus on benefits versus features?
[ ] Does your offer clearly solve the user’s problem?
[ ] Does your offer have scarcity?
[ ] Does your offer have social proof/case studies?
[ ] Does your offer improve the user's status?
[ ] Are your offers priced right?

3. Content

[ ] Do you have a content strategy?
[ ] Do you have clear content SILOs?
[ ] Do you have a clear list of potential content?
[ ] Are you consistently creating content?
[ ] Does your content answer your user's questions?
[ ] Do you have a posting schedule?
[ ] Are you tracking your content analytics?
[ ] Do you have a content distribution plan?
[ ] Are you contributing to other people’s content?
[ ] Is your content omnichannel-focused?

4. Email

[ ] Do you have an email strategy?
[ ] Is there an easy way to join your email list?
[ ] Are you sending emails consistently?
[ ] Are you tracking your email analytics?
[ ] Are you leveraging email to collect reviews?
[ ] Do you have different paths to get to your email list?
[ ] Are you tagging your email subscribers?
[ ] Does each email have a call to action?
[ ] Are your emails written in a conversational tone?
[ ] Are your emails getting to your user's inboxes?

5. Social Media

[ ] Do you have a social media strategy?
[ ] Have you claimed all of your social media profiles?
[ ] Do you have clear social media goals?
[ ] Do you have a social media posting calendar?
[ ] Are you directing people to your website from social media?
[ ] Are your graphics branded consistently?
[ ] Are you tracking your social media analytics?
[ ] Are your posts inspiring, equipping, or supporting your users?
[ ] Are you mixing in paid social posts with organic posts?
[ ] Are you using text/video/audio in your social media posts?

6. Paid Media

[ ] Do you have a paid media strategy?
[ ] Do you have tracking pixels installed (where it makes sense)?
[ ] Are you tracking conversions?
[ ] Are you tracking your paid media analytics?
[ ] Are you running retargeted ads to unconverted leads?
[ ] Are your ads getting engagement?
[ ] Are you targeting the right audience with your ads?
[ ] Are you targeting the right keywords with your ads?
[ ] Are the landing pages for our ads converting?
[ ] Are you A/B testing your ads?

7. Print

[ ] Do you have a print strategy?
[ ] Do you have a QR code to put on print materials?
[ ] Do your print materials inspire, equip, or support?
[ ] Do your print materials solve a problem?
[ ] Do your print pieces include your one-liner?
[ ] Do you have analytics on our print marketing?
[ ] Is your print marketing part of a bigger campaign?
[ ] Do your print materials contain a call to action?
[ ] Do you send clients physical welcome kits?
[ ] Do you delight your customers with physical gifts?

8. Offline

[ ] Do you have an offline strategy?
[ ] Have you claimed your Google Business Profile listing?
[ ] Are you showing up where your target customers are?
[ ] Are you throwing the party for your target customers?
[ ] Have you claimed all of your listings and citations?
[ ] Are you passing out your print materials when you meet?
[ ] Are your conversations directing people to a lead magnet?
[ ] Have you published a book in your niche to establish authority?
[ ] Are you sending out press releases?
[ ] Are you speaking at events your target users are at?