| Email 1 - Deliver their lead magnet.


Hi there -

Thank you for downloading {insert lead magnet name}.

We hope this {insert benefit of lead magnet}.

Talk soon.

{Company Name} | | --- | | Email 2- Give them something (for free) that ties to the lead magnet. Example: Lead magnet 1: Date night ideas. Lead magnet 2: Date night conversation starters.


Hi there -

We hope you are enjoying {lead magnet #1 name).

We’re like to offer you another resource, {lead magnet #2 name}. This will help you {insert benefit}.

Talk soon.

{Company Name} | | Email 3 - Problem / Solution


Hi there -

He hope you are enjoying {lead magnet #1 name) and {lead magnet #2 name}.

A little bit about us.

{Talk a bit about your customer’s problem and how you solve that problem.}

{insert a call-to-action, book a call, hire us, buy this product}.

Talk soon.

{Company Name} | | Email 4 - Overcome an Objection

Think about all the objections someone may have for not wanting to buy your product. Address the main objections in this email. Use specific case studies to help make your point.


**** | | Email 5 - Sell

You’ve been giving value throughout the previous emails, now it’s time to ask for the sale.


| | Long Term Nurture

Once a user has gone through three email drips you can add them to your long term nurture email list.

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