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BrandScript (Canva)

Canva Template

https://www.canva.com/design/DAFEMqQRUwM/view

BrandScript (Google Drive)

STORYBRAND - BrandScript - MASTER

Website Wireframe

Google Doc Template

Website Wireframe - StoryBrand Template [MASTER]

One-Liner

<aside> 🗣️ Talk about the problem. Talk about the solution. Talk about success.

</aside>

StoryBrand Explained

https://youtu.be/GUAWqsJFWkg

Resources

StoryBrand Website Examples

StoryBrand Video Examples

StoryBrand - Email Drips

Calls To Action

BrandScript - Fill It In

Quicklinks

BrandScript - To Fill In

<aside> 🗺️ Character Transformation

  1. Where are they now? (From)
    1. How did your customers feel about themselves before using your product/service?
  2. Who Are they Transformed Into? (To)
    1. Who will your customer become after they use your product or service? What is their aspirational identity? </aside>

<aside> 🧔🏻 A Character

  1. Who is our character?
  2. What do they want?
  3. How do they want to be perceived by others? </aside>

<aside> ⚠️ With A Problem

  1. External - What is the problem?
  2. Internal - How is the problem making them feel?
  3. Philosophical - Why is this just plain wrong?
  4. Villain - Who or what is the root cause of your customer’s problems? </aside>

<aside> 👴🏼 The Guide

  1. Empathy and Authority
    1. Express Empathy - What statement can you make to demonstrate you care about the customer’s frustration? (i.e. We get it …)
    2. Demonstrate Authority - What stats, awards, can you use to demonstrate authority (competency)? (i.e. - We’ve helped people just like you) </aside>

<aside> 📝 The Plan - 3 Steps

  1. What three steps (no more than 5 steps) can you give a customer? (i.e. (1) Call (2) Discovery (3) Custom Plan)
  2. What is the proprietary plan/process called? </aside>

<aside> 🏃🏻‍♀️ Call To Action Direct and Transitional Examples

  1. What is your direct call to action? (book now, call now, download this)
  2. Email drips
    1. Slowly on-ramp people
    2. Position yourself as the guide
    3. Create reciprocity
    4. Give, give, ask
    5. Long-term nurture </aside>

<aside> 💩 Helps Them Avoid Failure What negative consequences will your customers experience if they don’t do business with you?

</aside>

<aside> 😊 Ends In Success What good things will happen to your customers if they engage your products or services?

  1. How can you make your customers’ lives better? Paint the vision (i.e. peace of mind, increased leads/sales, predictable revenue) </aside>