| Before (Prospect) | **Target Market

-** Customer Avatar

• Funnels | **Messaging

-** StoryBrand

• Wireframe

• One Liner | Lead Gen

• Paid Media

• SEO

• Content Marketing | | --- | --- | --- | --- | | During (Lead) | **Offers

-** Free vs Paid

• Offer / Pricing | Lead Nurture

• Email Drips

• Other Free Resources | Lead Conversion

• Sales Process

• Sales Letter

• Guarantee | | After (Customer) | Deliver Results

• Educate

• Upsell | Upsell

• Email Drips

• Community | Long-term Nurture

• Email Strategy |

Canva link

https://www.canva.com/design/DAFKuEL4OHY/view