The Dream 100 is a list of 100 people you'd like to get next to. These people share your values, your audience, and are in the same space as you. These people can be potential clients and/or potential partners.
Start by brainstorming. Who do you already follow? Who do you already read?
<aside> 🗣️ Chet Holmes says: The goal of the Dream 100 is to take your ideal buyers from “I’ve never heard of this company” to “What is this company I keep hearing about?” to “I think I’ve heard of that company” to “Yes, I’ve heard of that company” to “Yes, I do business with that company.”
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